1. Why do you need a chatbot platform?

AI chatbots help businesses respond to customers 24/7, provide product recommendations, handle orders, offer support, and collect customer data intelligently. To deploy quickly and efficiently, it’s crucial to choose a platform that fits your business size, industry, and budget.

2. Key criteria for choosing a chatbot platform

• Vietnamese language understanding and NLP capabilities
• Easy integration with platforms like Facebook, Zalo, Website
• Drag-and-drop interface for designing chatbot flows
• Reasonable cost, free trials available
• Fast and reliable technical support

3. FPT.AI

Developed by FPT Group, FPT.AI supports Vietnamese NLP very well. The ecosystem includes voice recognition, speech synthesis, and customer data analytics.

Pros: Strong NLP, easy integration, ideal for mid-to-large enterprises.

Website: https://fpt.ai

4. BotStar

BotStar offers an intuitive drag-and-drop interface, great for non-tech users. It supports platforms like Facebook Messenger and Webchat.

Pros: Friendly UI, pre-built templates, available in Vietnamese.

Website: https://www.botstar.com

5. Viettel AI

Developed by Viettel, this platform focuses on Vietnamese NLP, chatbots, and virtual call centers. Ideal for large enterprises and public sectors.

Pros: Strong NLP, high security, customizable for enterprise needs.

Website: https://viettelai.vn

6. Harafunnel / HaraChat

This is a popular chatbot platform for online retailers in Vietnam, especially for Facebook Messenger. It includes CRM, order management, and remarketing tools.

Pros: E-commerce optimized, easy to use.

7. International platforms supporting Vietnamese

• Dialogflow (Google): Powerful NLP, supports multiple languages.
• ManyChat: Great for marketing automation campaigns.
• Rasa: Open-source platform with high flexibility and customization.

International platforms are best suited for companies with technical teams or integration needs for large systems.

8. Conclusion

Selecting the right AI chatbot platform helps businesses reduce costs, improve communication, and enhance customer experience. Whether you are a startup, SME, or enterprise, Vietnam offers a wide range of quality solutions to build smart chatbots.

Before making a final decision, take time to define your goals, test multiple platforms, and compare their features carefully to find the best fit for your business.